This is better than I thought it could be from the previews. The video shows a Rihanna full of attitude playing, both, the sadistic and masochistic roles along with the press. She is bound by the press in plastic to be watched, but whips them in return and makes Perez Hilton her bitch in my favourite and most fitting feature he has done in a music video. The imagery is bright and modern kitch like many videos and settings from the last ’90s/early ’00s in the best possible way. All around a great video that I think I’ll prefer more than the one for “What’s My Name” and on par with “Only Girl (In The World).
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